Google Advertising comes in two folds; paid search advertising and display network advertising. Both of which are powerful enough to drive thousands of traffic to your business.
Google Display Advertising
This is yet another powerful tool that we can use to drive millions of Nigerians to your business. Some companies like konga.com, jumia.com, lamudi.com.ng, etc, are already exploiting this avenue to reach millions of customers daily. If you visit most Nigerian News websites and Gossip blogs, you will notice that many of them have adverts on the sidebars of their websites or blog. If you do not know about Google advert, you may think that these companies had met with the owners of these websites and blogs to advertise on their platform. That may not really be the case- The truth is that, about 80% of these adverts are delivered by Google through their Advertising program.
The image below is a snapshot of The Punch Online Newspaper (punchng.com). There is a lamudi.com.ng advert displaying on the right sidebar; Lamudi did not pay Punch Newspaper to have that advert there, instead, they pay Google and Google displays the advert on The Punch as well as on thousands of other Nigerian websites. The process can be very complex, technical and overwhelming especially if you are not an IT person. It is very important to involve the experts who know what they are doing rather than trying to do it yourself. So many people have tried to do this by themselves but ended up donating money to Google.
We have been in the business of online marketing for more that six years now and we posses enough experience that will ensure that every penny spent on advertising is gained back.