Search Engine Optimization
successful website SEO: (by relevance)
First and foremost your website needs to be search engine friendly. Content is king. This includes your blog, pages, menus, etc.
Organic SEO. Each page needs to have the main SEO tags such as a title, description, and keywords. Search engines also like smart URLs. Google will rely on these when indexing your pages. Link Building. In order to get all pages indexed there should be links to each of them. Having other websites link to yours will provide a nice boost in performance. Pay Per Click. Your visibility on Google can be bought. Paying for clicks boosts your reputation with search engines.
Search engine optimization should always be the first priority in your marketing campaign, since it’s the most affordable way to get sales.
As a part of your website SostPal Digital Solutions will review and optimize your content and SEO tags. We’ll focus on your weakest SEO points and make them stronger, optimizing every SEO aspect of your website: text, images, videos, tags, etc. We always run tests when this process is completed to make sure your website meets our standards.
In most cases SEO is an ongoing process: every month we check current website performance using Google Webmaster tools and Google Analytics and continue improving your SEO as more data becomes available. Search Engine Marketing refers to off-site efforts to boost your website performance. The strategy may include Pay Per Click campaigns, External Link building, and more.
Our Pay Per Click (PPC) campaigns are analytical and result-driven. We use methodical approaches that employ a customized Pay Per Click strategy in every case. While we apply the same main principles to each PPC campaign, we tailor every campaign to address the individuality of the given product or service. Our Pay Per Click account management clients get maximized benefits from this dynamic strategy.